Coro-you-know-what has thrown so many spanners in so many plans, but we’re over the moon to be able to continue marching forwards on our One Brush = One Tree mission!
ONE BRUSH = ONE TREE MISSION UPDATE: 46,930 TREES PLANTED
With your help, we've now planted 46,930 new trees, providing a total of 469 days of paid planting employment through our partners at Eden Reforestation Projects.
That's the whole point of #onebrushonetree - it's one mission through which we can fight climate change, reforest degraded land, and support vulnerable communities all at the same time. And it really does make a difference!
Since we first started BAMWOO, our whole premise was not just to reduce needless single use plastic, but also to plant one tree for every bamboo toothbrush we sell. As we've grown we've extended that to include our range of ceramic toothbrush holders, bamboo interdental brushes, gift cards and sunglasses. However it's you, our wonderful customers, who really make this happen!
The difference reforestation makes in Madagascar
Madagascar has been more adversely affected by deforestation than almost anywhere else on Earth, with huge swathes of the country totally devastated and crumbling or sinking into useless, unproductive mud and swamp.
Through reforestation, we can take muddy swamps like this:
Plant thousands of mangroves trees with fully paid and employed teams of local planters:
And reclaim the land by turning it back into productive mangrove forest - which is also the world's most CO2 absorbent eco-system:
Once the trees are mature, the flourishing forest helps anchor the soil and provides a valuable nursery for young fish, turning the land back into a valuable and productive resource for local people: